BBDO Duesseldorf has come up with a special edition for its client Beck’s. The highly unusual feature: a tailormade camera lens on top of the cap of the Beck’s pilsner bottle – the Beck’s “CapCam”.
As soon as the CapCam is pulled off the bottle, it is placed on the smartphone camera and enlarges the format to 360°, thus upstaging a mobile phone video by a considerable margin.
The basic idea is to provide an all-round view of those typical Beck’s moments shared with close friends. Unfortunately, attempts to capture these moments on mobile phone videos just cannot compare. The Beck’s CapCam offers a much wider perspective and enables the user to film and view videos in 360° format before sharing them through the social media.
The special edition is not available in stores. Beck’s Facebook fans will be able to win Capcams via Facebook.
BBDO Duesseldorf has been the lead agency with responsibility for Beck’s integrated brand communications since 2012 and is in charge of all promotions and activities, including TV, out-of-home, online and point-of-sale.
Persons responsible at Beck’s:
Henner Höper, Marketing Director
Susanne Koop, Marketing Manager
Valerie Schiek, Brand Manager
Persons responsible at BBDO Duesseldorf:
Creation: Darren Richardson, Anno Thenenbach, Jörg Tavidde, Tobias von Aesch, Christian Sander, Ramón Scheffer
Consulting: Holger Bengel, Pascal Vrinssen, Steffen Ott
Production: CraftWork – Steffen Gentis, Kai Thorarensen, Kevin Krefta
Sound: NHB Studios, Düsseldorf
Music: Echofuchs
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https://www.bbdo.de/
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Post time: May-06-2017